At the Natural Products Expo West 2022 in Anaheim, California, the latest trends in the natural products industry were showcased, ranging from mushroom-based functional beverages to sustainable snack options. The event revealed growing consumer interest in health-conscious products, eco-friendly practices, and innovative food solutions, reflecting a broader shift towards sustainability and wellness in the food and beverage sector.
At the 2022 Natural Products Expo West, several exciting trends caught the eye of industry professionals and consumers alike. Among the highlights were mushroom-based elixirs, which are becoming increasingly popular due to their reported health benefits. Products like Odyssey’s organic mushroom beverages, infused with various types of mushrooms such as Lion’s Mane and Reishi, promise to boost immunity, energy, and mood. Additionally, companies like Moonshot Snacks introduced climate-friendly crackers, focusing on sourcing ingredients from farmers committed to soil health and offsetting carbon emissions.
These innovations align with growing consumer demands for both functional food and products that align with their environmental values. According to reports, the U.S. specialty mushroom market has been expanding, with consumer interest growing not just in traditional varieties but also in functional mushrooms used in beverages and supplements. The shift towards sustainable food products is also visible in the snack sector, where brands are making more proactive claims about their impact on the environment.
The trends highlighted at EXPO WEST 2022 underscore the growing consumer interest in health-focused, sustainable food options. As functional mushrooms continue to rise in popularity, it is expected that the demand for products such as mushroom-based beverages and snacks will continue to grow. Brands embracing sustainability, like Moonshot Snacks, are also tapping into a market that values eco-conscious production processes. This shift could signal a broader movement towards cleaner, greener food products, influencing future innovations across the food and beverage industry.
Source: EXPO WEST 2022 Trendspotting: From Mushroom Elixirs to Climate-Friendly Crackers, Author: Elaine Watson, Published on: March 15, 2022, FoodNavigator-USA
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