Xian Gu Dao’s logo features traditional Chinese calligraphy, symbolizing the rich history of mushroom cultivation in China. The brand name consists of three key words: “Fresh,” “Tasty,” and “Inherited,” which reflect its core values. Xian Gu Dao honors tradition while embracing innovation, and is committed to producing high-quality fresh mushrooms. The Chinese character “道” (Dao) in the brand’s name carries three key meanings:
1. The cultivation methods used in its products
2. The management philosophy of the enterprise
3. The health-focused approach to food preservation
Freshmore is FINC’s brand for overseas products, successfully sold in 57 countries, including the European Union, the United States, Australia, Malaysia, Thailand, South Africa, and Israel. Focused on promoting a high-quality lifestyle, Freshmore offers premium, fresh, healthy, and nutritious mushrooms to overseas markets. As one of the first brands to receive GAP certification, Freshmore is also recognized for its leadership in sustainable agricultural practices. The brand’s slogan, “Health, Your Choice!”, reflects its dedication to delivering top-quality, health-focused products.
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